Dream it, Write it, Achieve it

After another extended break from posting, I am once again compelled to share thoughts and experiences gained from from being in the "trenches." I have always been the type of person that learned from doing things myself, good or bad. One thing that I can tell you is that if you write your goals down and you have a strong desire to get them accomplished, I promise you, one way or another, the resources will be made available to you in order to help you achieve whatever you want. If you are not familiar with this concept, it may hard to believe. Whether you believe it or not, successful people have used this method for centuries to accomplish great things. I have actually wrote some things down years ago and forgot about them and revisited the list and found that I have done most of the things on the list. I believe we underestimate our potential and give up on ourselves for various reasons. So what if you have not received everything you wanted up to this point. The good news is that you can and you have everything you need to get started: a dream, and a pen to write it down.

Against the Grain

For anyone involved in a marketing company, I'm sure you are aware of the myriad of "online gurus" have tried to convince us that the tried and proven techniques based on universal laws build for building massive networks or clients are no longer useful. We are now being told that you must "appear" to be an expert online and attract people to you. I agree, you must attract people, but you attract them by doing it first then people will have to respect your results. Some of the articles I've read and videos I've watched, have made some intriguing points but I've always known that there was something flawed with this philosophy, especially when I saw it first hand. An associate I know was advertising online that he/she could show you how to make millions of dollars online but they never did it. The first thing I thought to myself was "why didn't they show anyone else make millions?" or better yet, how did they do it? The answer was they couldn't and they didn't, but after quitting in a few different ventures, they were now an "expert" that deserved to be followed. This was almost laughable to me but the sad thing is, there were poor souls out there looking for a serious proven leader, and ended up with essentially a fraud. People have to be led and you can lead while you are still on your personal journey but you have to have something to offer. The only way you can do that is by learning either by reading or by first experiencing and sharing those results.

Just a little more makes a difference

For those of you involved in Marketing (or any business), "The Slight Edge" book is one of the most insightful books you will ever read. We have experienced failure and success and as a result, can relate very well to the author.

In this particular story, the author tells about a Water Hyacinth and how it can grow exponentially in a relatively short period of time.

It would be a brilliant way to demonstrate how a typical Marketing business owner could explain the potential growth in an area.

The lesson that I took from the book, in relation to starting a business was that you must be prepared to persevere and without this you simply will not experience the joy and rewards that success brings.

Every person that starts a business wants to be successful. But are they prepared to crank the pump and put massive effort in to the business until it starts to grow exponentially.

In the case of the water hyacinth, the plant uses the art of leverage to grow each day. Instead of planting its own seeds and waiting, it sends out its own daughter tentacles which enable it to use leverage. Ever more with ever less. It's the key to business Success.

Look at McDonalds restaurants - by using a system for running a restaurant which covers every aspect of the business, they could leverage it and grow it quickly without ever losing consistency or quality. It is often said that a 17 year old could run a McDonalds for you - the same one that will not tidy up their bedroom.

If you are thinking about starting a business, either offline or online, think leverage before you think "I'm the only person that can do this".

By thinking this way, you will give yourself room to grow and develop beyond your own capabilities and will reap the rewards.