Just a little more makes a difference

For those of you involved in Marketing (or any business), "The Slight Edge" book is one of the most insightful books you will ever read. We have experienced failure and success and as a result, can relate very well to the author.

In this particular story, the author tells about a Water Hyacinth and how it can grow exponentially in a relatively short period of time.

It would be a brilliant way to demonstrate how a typical Marketing business owner could explain the potential growth in an area.

The lesson that I took from the book, in relation to starting a business was that you must be prepared to persevere and without this you simply will not experience the joy and rewards that success brings.

Every person that starts a business wants to be successful. But are they prepared to crank the pump and put massive effort in to the business until it starts to grow exponentially.

In the case of the water hyacinth, the plant uses the art of leverage to grow each day. Instead of planting its own seeds and waiting, it sends out its own daughter tentacles which enable it to use leverage. Ever more with ever less. It's the key to business Success.

Look at McDonalds restaurants - by using a system for running a restaurant which covers every aspect of the business, they could leverage it and grow it quickly without ever losing consistency or quality. It is often said that a 17 year old could run a McDonalds for you - the same one that will not tidy up their bedroom.

If you are thinking about starting a business, either offline or online, think leverage before you think "I'm the only person that can do this".

By thinking this way, you will give yourself room to grow and develop beyond your own capabilities and will reap the rewards.